On any given weeknight, millions of Americans gather between 8 and 11 p.m. to spend time on the couch watching TV. And increasingly, many people are watching TV with their smartphones and computers nearby. Television-related social media is gaining popularity and breaking records, and its use is projected to increase even more in the next few years.
Check out some of the biggest social media outlets, and how the Internet is shaping TV and the way we watch it.
How do we interact with social media while watching TV?
Do you keep your smartphone within reach at all times, even while you’re watching television? Do you like to discuss the action on your favorite shows while it’s still happening? If so, you’re one of millions of Americans who use their phones, tablets and laptops while they’re watching TV.
See how people are using social media while watching TV.
Twitter and Facebook
Facebook and Twitter have been platforms for interacting with friends for years now. Do you use these sites to talk about the shows you’re watching? Most conversations about TV happen on Twitter, though Facebook is also used.
With Twitter, you can even check the trending topics to see whether other people are talking about your favorite show. Check the trending topics list to see if your show makes the top of the list.
The use of hashtags on Twitter makes it easy to search for what others are saying about a topic. Using #ModernFamily connects your tweets to all others who are also tweeting about Modern Family. See how many people like or dislike the same segments of a show as you.
Other apps – GetGlue, IMDb
In addition to sharing thoughts about shows, many people are using apps such as GetGlue and IMDb to check-in and look up information about what’s on.
GetGlue is like a mixture of FourSquare for checking in to shows and Twitter for talking about them. Using the GetGlue app, you can check in to a show you’re watching and post comments about it. You can even earn limited-time stickers for acting while the show is airing.
Can’t figure out where you’ve seen that guest actor before? IMDb is the place to find out. Use the website or the mobile app to conveniently look up actors and shows to find connections and to learn more about the show you’re watching.
How is social media impacting TV?
With millions of people using social media to talk about shows, we can see data on trends and understand what people really think about what they’re watching.
Marketers and television networks and producers should take a look at social media and how viewers interact while watching TV. More shows should try to interact with viewers via social media. Get involved online with your favorite shows and share your thoughts!